Inspired by her desire to help others lead a healthy lifestyle, Tamar Coleman decided to create the product she was struggling to find herself—a nutritionally replenishing snack that was still delicious. As an endurance athlete, Tamar was frustrated with the snack options at the sporting and fitness events she attended. That’s when she decided to share her family’s passion for the humble oat and flapjack, catering various community events. With that, Oatopia was born.
Folding in loyalty to an established family-owned business
Since launching in 2011 in Sussex, England, Oatopia now offers over 20 different flapjack flavors, including the fan favorite Breakfast Bar, Peanut Butter, Salted Caramel, Almond Bakewell, Carrot Cake, and Biscoff flavors. “Our community has steadily grown over the years, and we receive messages from customers all the time to say how much they love and appreciate our products,” shares Sophie Coleman, Marketing Director of Oatopia.
With a loyal following, Oatopia took its community to new heights with the introduction of its loyalty program, Oat of this World Perks. Learn how this family-owned oat brand configured a winning rewards program in less than 1 year.
Oat of this World Perks with Oatopia
When you can’t find a product that fits your needs, the next step is to create your own product. See how Oatopia created their loyalty program.
Get the most oat of your loyalty program with Oatopia’s 5 tips
Deciding to launch a loyalty program is a great first step. But don’t adopt a “set it and forget it” mentality. Just as you do with email marketing or social media, you need to test and adjust your loyalty program to fit your customers’ needs.
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After launching its program 7 months ago, Oatopia has already achieved success with a 400% ROI on its loyalty program. Smile has driven over 12% of all revenue for Oatopia since launching Oat of This World Perks.
So what’s the secret…
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