When it comes to ecommerce website design, the look and feel of your site are both very important to the customer experience. Therefore, choosing the right design approach is critical to running a successful ecommerce website.

There are two popular design techniques you can implement on your ecommerce site—minimalism and maximalism. The two are complete opposites of each other and deliver a very different look and feel. The question is, which one is better for ecommerce design?

This article will explain the differences between minimalism and maximalism and help you choose the best design backdrop for your digital store.

What Is Minimalist Ecommerce Design?

Minimalism is a design approach based on the idea that less is more. It aims to keep your website as simple and clear as possible while minimizing distractions for your site visitors. The lack of distractions focuses the spotlight on what you want your visitors to look at.

Apple’s website is a great example of minimalist design. All the attention is on the product the company wants to highlight, without any unnecessary elements taking away focus.

Apple website

Minimalist design is characterized by a scarcity of elements, simple lines, neutral and balanced colors, flat backgrounds, and clean, simple, and distinctive fonts. It also uses lots of white space, which helps to accentuate the elements that break the visual silence.

Pros of Minimalist Ecommerce Design

  • Easy navigation: Since there are no distractions, your site visitors can easily figure out the action you want them to take. This provides a better user experience for your visitors and increases conversions.
  • Straightforward communication: A minimalist approach helps you convey your brand message to your visitors quickly and clearly. Readers don’t have to try too hard to identify your value proposition.
  • Faster load times: According to Google, increasing a website’s load time from one to three seconds leads to a 32% increase in…


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