This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the full series here.
Have you ever had a hobby that you wished you could turn into a business? Well Cristina Cerqueira is here to show you that with some inspiration, collaboration, and passion, it’s entirely possible. Cristina founded Unwind Studio in early 2020 after feeling burnt out from a career in data engineering.
During her maternity leave, Cristina revisited her childhood hobby of needlepointing and it reignited a passion she thought she had lost. After falling out of love with the craft in college because of out-dated designs, Cristina had her “aha” moment. She set out to combine two of her biggest passions–illustration art and needlepoint. With that, Unwind Studio was born.
One of the most unique aspects of Unwind Studio is the network of talented artists they work with from all over the world. They work with each artist to transform their artworks and illustrations into beautiful, contemporary needlepoint kits, letting customers bring the designs to life for themselves.
“There are plenty of talented people out there with beautiful designs who inspire us and fit into the aesthetic of our business–this is why we have (and will continue to) feature so many in our kits,” Cristina shares with us. Whether artists reach out directly or connect over Instagram, or Pinterest, Unwind Studio has created an inspirational community of creatives that its customers can shop from.
Helping customers unwind creatively
While Unwind Studio offers beautiful crafts, it’s so much more than just a hobby brand. Cristina has successfully created a community centered on meaningful values like creativity, self-care, and championing artists. With product collections dedicated to mental health, customers can find a way to de-stress while making…
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