Many online store owners flock to search engine optimization as a cost-effective way to bring customers to their websites. However, SEO is not as simple as creating an ad and bidding for placement. Optimizing your site for organic search engine ranking needs to happen on every line of code, from your product descriptions to your website’s security.

Let’s go through the twelve most important items that should be on your SEO checklist when optimizing your eCommerce website for boosting organic traffic and, in return, profits.

1. Register with Google Search Console

Your first step in improving your online store’s SEO is auditing where it currently stands. The best way to do this is by utilizing the Google Search Console: a free tool that shows how Google views your site. The Google Search Console, or GSC, can provide you with important information on how your site performs on their SERPs (search engine result pages), giving you insight on your SEO strategy moving forward.

The GSC can be accessed within your Google account’s Google Webmaster Tools, wherein you can add your site as a property. You’ll also want to submit your sitemap to Google, which will appear in your Sitemaps report.

Within the GSC, you can learn about and monitor:

  • Search keywords that you’re ranking for
  • Highest traffic pages
  • Average CTR (click-through rate)
  • Impressions & average position over time
  • Ranking increases and decreases
  • Highest traffic & CTR queries
  • Index and unindexed pages
  • Total backlinks on your site
  • AMP errors

2. Set Up Google Analytics

While the Google Search Console gives you insight into your site’s overall performance, Google Analytics can provide you an even more detailed view of how visitors and customers are interacting with your site. 

To access Google Analytics, set it up with your Google account and add the tracking code to your website. Most eCommerce platforms have a built-in tool that streamlines this process, making it so that you don’t have to…


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