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26 Proven Black Friday Marketing Ideas To Boost Sales in 2023

September 19, 2023
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Are you looking for creative Black Friday marketing ideas to grow your business? Black Friday is arguably the most important day of the year for many businesses. There’s a lot of competition, but also a lot of shoppers ready to buy. In this article, I’ll share proven Black Friday ideas for marketing to help you make the most of this important opportunity. 26 Black Friday Marketing Ideas to Try in 2023 Feel free to jump to the section that most…

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Research: Predicted impact of ecommerce search on Black Friday Cyber Monday 2023 performance

September 18, 2023
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As the hotly-awaited Black Friday Cyber Monday (BFCM) weekend of 2023 draws near, we take a look at the significance that ecommerce search will have in shaping performance. Integrating our 2023 search research with third-party projections on BFCM 2023 performance, we highlight what’s at stake for ecommerce if retailers don’t improve their site search—and stress four key areas they should look towards in preventing this. Retailers risk losing $13.8 bn in sales due to poor search As part of our…

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Black Friday & Cyber Monday Webinars in 2023

September 17, 2023
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As the holiday season draws near, online retailers are gearing up for the most significant shopping events of the year: Black Friday and Cyber Monday. These two days have become synonymous with incredible deals, massive online traffic, and unparalleled opportunities for businesses to boost their sales. Staying ahead of the competition requires more than just offering discounts. It demands strategic planning, innovative techniques, and up-to-date knowledge. That’s where upcoming Black Friday and Cyber Monday webinars come into play. In this…

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Her Black Book relaunched under new brand name

July 29, 2023
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E-commerce App for fashion Her Black Book has rebranded as ‘Wrapd’ – Deals, Drops, and Discovery.  The name change coincides with the debut of Wrapd.ai, a companion online version available on desktop or mobile (formerly app-only), and comes as the company celebrates the completion of an AUD1.8m financing raising. Wrapd co-founder Julie Stevanja, who launched the company with her twin sister Sali Sasi 18 months ago, said this metamorphosis signals the brand’s expansion into new markets and sectors. “Her Black…

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Prime Your Amazon Store for Black Friday and Cyber Monday Success

July 4, 2023
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With less than a week to Prime Day 2023, you’re probably busy prepping for Amazon’s birthday bash, what with all the Prime Day strategies we shared last month. But don’t focus all your time and resources on it, because you might not see the forest for the trees. Prime DayPrime Day was initially a one-day sales … More is Amazon’s time to sparkle. It might be shining with all the brilliance of $12 bn in sales, as Statista reports, but…

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Black Friday. You Ready? – Dropshipping and Wholesale Blog from Worldwide Brands

June 14, 2023
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Black Friday and Cyber Monday are extremely popular shopping days! Why? The deals, coupons and freebies! Oh my! I’m excited just thinking about it! When is Black Friday? Black Friday is always the day following Thanksgiving Day here in the US and marks the beginning of Christmas Shopping. This was traditionally meant for brick and mortar retail stores, but of course these days everyone gets in on the action! Cyber Monday is the first Monday that follows Thanksgiving. This is…

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Discrepancies Experienced by Black Content Creators (Expert Insight)

April 18, 2023
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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

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How Bryght’s Segmentation Strategy Grew Revenue by 1500% for Black Friday Cyber Monday 2022

April 10, 2023
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Introducing Bryght: After owning and operating waxing salons for over a decade, Luba Sasowski saw a gap in the skincare market. She founded Bryght in 2020 on a mission to solve her clients’ (and market’s) need for natural, safe and effective products that address hyperpigmentation for sensitive areas. 100% women operated, Bryght has grown to a team of strong, supportive women on a mission to offer natural and effective products that address all skin concerns, for all areas.  Becca Hislop,…

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Her Black Book’s focus on women-led brands drives 10-fold traffic surge

March 21, 2023
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E-commerce An online event celebrating women-led fashion brands has reached nearly one million people in its first day, Her Black Book co-founder Julie Stevanja says, highlighting an appetite for Australian shoppers to support the women behind pioneering labels. Festival of Her, which launched Thursday, offers users of the Her Black Book app-exclusive discounts and cashback offers to more than 200 female-founded brands. Big-name labels like Australia’s own P.E Nation, Viktoria & Woods, and Anine Bing are on the roster, joining a growing range…

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The Ultimate Ecommerce Black Friday Guide In 2022

March 19, 2023
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The nights are getting shorter and summer is a thing of the past, which can mean only one thing; the holiday shopping period is upon us. To kick-start this festive season in style, businesses all over the UK (and the rest of the world) will be taking part in one of the most important events in the retail calendar – Black Friday and we’ve prepared the ultimate ecommerce Black Friday guide for you to sell more during this period. Participating…

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