Is X’s Ad Revenue Pay Worth it for Content Creators?
Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout.
7 Types of Digital Creators Who Power the Creator Economy (2023)
They are gamers and dancers, writers and designers, craftspeople and comedians. Digital creators have diverse skills and post on different platforms, but they all share one characteristic: they know how to win over audiences. An estimated 50 million people make up today’s creator economy. And with new tools and online platforms emerging all the time, that number looks set to rise. The term digital creator has a lot of nuances. You don’t necessarily need to be a charming on-camera presence,…
28 Best Affiliate Programs for Marketers and Creators (2023)
Affiliate marketing has become a high-value, low-risk way to drive sales and brand awareness for companies—and to generate revenue for their affiliates. It’s an $8.2 billion industry with plenty of opportunity for those looking to make money online. As an affiliate marketer, there is no shortage of affiliate marketing programs to tap into. But not all are created equal: some programs offer low commissions or have questionable reputations, while others can offer mutually beneficial and authentic partnerships that help your target audience. With so many affiliate marketing programs to…
How Content Creators Are Tackling The New Instagram Threads
Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to “X” by Elon Musk).
The Dos & Don’ts of Collaborating with TikTok Creators as a Business
The #TikTokMadeMeBuyIt hashtag has more than 8.1 billion views, so it’s no wonder businesses want to collaborate with content creators on TikTok. Your brand could start trending and bam! You’re sold out. Or, so they say. But how do you get from blending in to standing out? Ecwid by Lightspeed has you covered! We are going to deep dive into best practices and mistakes to avoid when collaborating with content creators on TikTok. If you’re ready to take advantage of what TikTok has to offer, read on! Why Collaborate with Creators on TikTok? We bet you already know that TikTok is one of the biggest…
How Creators and Marketers are Using It [Data]
Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028, a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives? To answer this question, I spoke to several content creators…
Discrepancies Experienced by Black Content Creators (Expert Insight)
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
3 Creators Debunk the Myth of Overnight Success (2023)
We’ve all heard that maxim: Do what you love and the money will follow. But how smoothly, how quickly, and how much—if at all? In the creator economy, those answers rest squarely on the shoulders of the faces fronting the businesses. And as nearly every creator will tell you, the idea of “overnight success” is the tip of a very, very deep iceberg. In their words, three successful creators share the insights behind their relentless resourcefulness, and how they turned…
The Best YouTube Alternatives for Content Creators
The best YouTube alternatives are becoming increasingly important to content creators looking to increase their digital presence and reach a wider audience online. After all, YouTube might be the biggest video creation platform out there, but it’s far from your only option. Currently, YouTube ranks as the second most-visited website in the world, and boasts around 2 billion monthly active users. However, the popularity of the channel also means it’s increasingly difficult for content creators to stand out. There are…