The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]
2023 was a whirlwind.
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond.
The 15 Most Popular Shopify Apps in 2023 (Backed by Data)
You’ve likely heard of Shopify, haven’t you? It’s one of the biggest platforms out there, helping millions of businesses set up their online stores. Now, while Shopify is fantastic on its own, it’s the apps that really make it shine. But with so many apps, how do you pick the best ones? To help you, we crawled over 2.6 million Shopify stores on October 10, 2023, and analyzed the data to find the 15 most popular Shopify apps! Let’s get…
25 Online Pet Store Statistics You Must See (Backed by Data)
Nowadays, it’s super easy to hop on the internet and find exactly what you need for your pet. From toys to food to cute little outfits – you name it, it’s available online. Plus, many pet lovers think buying goodies for their pets is as fun as shopping for themselves. But what does that all mean? You guessed it; the pet niche is a popular choice for people looking to start an online store. In this article, we’ve got some…
What is First-Party Data and Why Focus on it in 2024
You’ve just clicked into this blog post, arriving through one of several pathways – perhaps an email, a direct link from a LinkedIn social post, a nifty Google search, or if you’re a regular on the Smile.io blog, you’ve arrived directly through your browser. Welcome, and thanks for joining us because your journey here mirrors your customer’s experience with your products and ultimately purchases. Without first-party data and server-side tracking, you might be losing potential loyal customers. That translates to…
11 Skills You Need in the AI Era [Data + Tips]
“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever. Now that it seems that a robot or computer can do just about any job these days — writing software code, generating content…
Amazon Commits It Won’t Use Seller Data to Gain an Unfair Advantage in UK
After investigations into their businesses, Amazon and Facebook parent Meta have committed to actions to ensure fair competition on their retail platforms, according to UK regulator Competition and Markets Authority (CMA). The CMA opened its investigation into Amazon in July 2022 and secured the following commitments on November 3, 2023: Ensure Amazon does not use rival sellers’ Marketplace data to gain an unfair advantage over other sellers. This follows concerns that Amazon’s access to commercially sensitive data relating to third-party…
IDC MarketScape names Oracle a Leader in the Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment
Explore the power of customer data platforms, how a CDP can support your CX efforts, and why Oracle Unity Customer Data Platform earned a coveted spot in the latest IDC MarketScape. This is only a snippet of a eCommerce Article, please visit the Authors Website and Read the Full Article
Deliver Differentiated CX by Applying Industry Context to Your Data with Oracle Unity Customer Data Platform
The customer data platform plays a critical role in an enterprise data strategy by turning customer data silos into actionable, real-time customer profiles. But as CX becomes a differentiator for every enterprise, data also needs to be put in the context of an industry to be highly actionable. Learn how Oracle Unity Customer Data Platform brings data together in the context of your industry to help organize data, build and discover new audiences to deliver CX in your industry. This…
Online Prices Declined in September according to Data from Adobe
Online prices in September 2023 fell 4.6% year-over-year, a 41-month low, according to Adobe, which tracks data through its the Adobe Digital Price Index (DPI). It said the decline marked the 13th consecutive month of year-over-year price decreases. The Adobe DPI index analyzes one trillion visits to retail sites and over 100 million SKUs across 18 product categories. Adobe found that online prices fell for the majority of Adobe’s tracked categories (12 of 18) on an annual basis in September. On a…