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First-Party Data for Seamless Shopping Experiences

June 23, 2023

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Today’s consumers don’t just want personalized shopping experiences; they expect them.

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How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]

June 19, 2023

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If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get?

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How to Analyze Your Data (2023)

June 10, 2023

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YouTube is the second-largest search engine in the world, after Google. So if video is part of your marketing strategy, you’ve probably already invested time, effort, and creativity into videos for your own YouTube channel. But to make the most of YouTube as a platform to engage your customers, you can also mine YouTube Analytics for a treasure trove of insights to improve the performance of your videos. What is YouTube analytics? YouTube Analytics is a powerful tool that provides insights…

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16 Best Types of Charts and Graphs for Data Visualization [+ Guide]

June 8, 2023

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There are more type of charts and graphs than ever before because there’s more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today.

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What is AI bias? [+ Data]

June 7, 2023

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Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? In this post, we’ll discuss the potential for harm in using AI, examples of…

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The Top Benefits of AI for Marketers [State of AI Data]

June 5, 2023

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The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work?

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New Marketing Jobs That Could Focus on AI [Data + Examples]

May 31, 2023

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It’s no secret that AI is rapidly changing the marketing industry.

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The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

May 29, 2023

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Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

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How to Perfect Personalized Marketing with the Help of Your Data Warehouse

May 28, 2023

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Today, the bar for personalized customer engagement is higher than ever.

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Traffic Data and Metrics Are Coming to eBay

May 26, 2023

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eBay is actively working to provide sellers with traffic data and metrics, it revealed during Wednesday’s online Seller Check-in event. Jeremy Chiang, eBay Senior Product Manager for Stores, said sellers should be on the lookout for the new features for Stores subscribers. The response was prompted by questions from sellers, one who asked for metrics so they could conduct A/B testing, and another from a seller who wanted traffic data to measure conversion rates. “We’re building these kinds of tools…

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