LinkedIn

How to Get and Give LinkedIn Endorsements

December 5, 2023
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LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone endorse you? Messages like “Please endorse me” won’t do. You need something strong and irresistible — a solid foundation to…

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How I Built A LinkedIn Outreach Tool That Generated $61K MRR Before

October 13, 2023
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Hello! Who are you and what business did you start? My name is Mac Martine. I started Castanet in August of 2018. Castanet was a LinkedIn outreach automation tool that I built and grew to about $61,000 MRR before selling it two and a half years later. Castanet’s main customers were those trying to generate leads on LinkedIn. This primarily included consultants, freelancers, and lead generation agencies. When I sold the business in early February 2021, it was making about…

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The Best LinkedIn Articles + Expert Insights

October 6, 2023
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With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place. However, there is still plenty of great content on LinkedIn written by some of the top experts in their fields. Below we’ve compiled a list of our favorite LinkedIn articles from past to present as well as some insights from our favorite authors to inspire your own. Best LinkedIn Articles to Read Now 1.…

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6 Tips for Creating an Effective LinkedIn Marketing Strategy (2023)

August 15, 2023
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LinkedIn stands out from other social media platforms because of its emphasis on business. If you’re starting your own business, you can use a LinkedIn company page to build brand awareness, recruit employees, and generate leads from fellow LinkedIn users. You can also run LinkedIn ads to massively scale up your exposure. It’s not hard to craft an effective LinkedIn marketing strategy to grow your business. Here’s how to get started. Why use LinkedIn for marketing? When it comes to…

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When Is the Best Time To Post on LinkedIn? (2023)

July 23, 2023
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LinkedIn is the unparalleled leader in online business networking. While social media platforms like Facebook, Instagram, Twitter, and TikTok host a wide variety of content, LinkedIn focuses on the business world. LinkedIn users post content about professional achievements and industry trends. They also exchange messages to expand their professional network. Recruiters and job seekers use LinkedIn to find and fill open positions. If you have a LinkedIn profile, you may notice some of your posts get more engagement than others.…

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How Much Does LinkedIn Advertising Cost? (2023)

July 8, 2023
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When promoting your brand, you can think of LinkedIn as the social network equivalent of a tradeshow and a LinkedIn ad campaign as analogous to your trade show sales strategy: efficient, focused, and customized based on an understanding of individual customer needs.  Here’s how to integrate LinkedIn ads into your social media advertising strategy so you can access the power of the platform.  What are LinkedIn ads? A LinkedIn ad is any paid messaging distributed on the LinkedIn advertising platform.…

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How To Create and Use a LinkedIn Company Page (2023)

July 8, 2023
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You probably already think of LinkedIn as a powerful hiring platform. According to the company, over 75% of people who recently changed jobs used LinkedIn to inform their decision.  LinkedIn’s utility for small business owners doesn’t stop at recruiting and hiring. It’s also a great place to connect with potential clients, promote your products and services, and gain recognition for your expertise in your field. To do this, business owners create and leverage something known as a company page.  This…

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