New research: Festive Shoppers 5x as Likely to Click on Retailers’ Product Recommendations and 81% More Likely to Click on Personalized Content This Year
Shoppers browse 22% more pages per visit, lingering 10% longer on each page as retailers’ product discovery campaigns contribute to a 4.10% hike in average order value and a 4.41% uptick in sales New research suggests festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalized product recommendations and content. Global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers…