Today, the bar for personalized customer engagement is higher than ever.
As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they’re missing key information.
Data silos are one of the biggest hurdles that prevent businesses from delivering personalized, data-driven experiences to their customers. Only 27% of marketers say their marketing data is fully integrated with their systems and tools, resulting in fragmented and inconsistent outreach.
The good news is: It’s possible to unify your data and make it actionable in one place. One key technology for effective data activation? The cloud data warehouse.
In this blog, we’ll discuss a strategy to get first-party data out of the data warehouse and into your CRM, so you can leverage it for more effective marketing.
What is a data warehouse?
A data warehouse is a system that consolidates data from different sources into a single central source of truth. Many organizations have already adopted data warehouses to power reporting and Business Intelligence, but recently marketing teams have begun to leverage their benefits as well.
Data warehouses allow marketing teams to consolidate data from multiple platforms including advertising channels like Google and Facebook, analytics platforms like Mixpanel and Google Analytics, and CRM systems like HubSpot and Salesforce. Even better, both first-party and third-party customer data can be unified in the warehouse.
The most popular cloud data warehouses include:
How Data Activation Provides a Single Source of Truth
Unifying all of your customer data points (that you’ve collected through tools like HubSpot, Google Analytics,or Zendesk) into a customer 360 profile enables you to have a holistic understanding of your…
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