Tight

Marketing is the secret sauce behind the most successful eCommerce stores. Offering quality products that meet the needs of your target customer is definitely important, but promotion is what brings in sales.  Sadly, many eCommerce entrepreneurs (particularly if they’re new to the game) don’t take the time to plan out a detailed marketing plan. They assume it’s too expensive or time-consuming, so why bother? Here’s the thing… paid ads are great, but they aren’t the only game in town. If…