How To Market An eCommerce Store On A Tight Budget

Marketing is the secret sauce behind the most successful eCommerce stores. Offering quality products that meet the needs of your target customer is definitely important, but promotion is what brings in sales. 

Sadly, many eCommerce entrepreneurs (particularly if they’re new to the game) don’t take the time to plan out a detailed marketing plan. They assume it’s too expensive or time-consuming, so why bother?

Here’s the thing… paid ads are great, but they aren’t the only game in town.

If you don’t have the funds to run paid promotional campaigns, there are other proven methods you can use to market your eCommerce store. Stick with us and we’ll show you how!

7 Low-Cost Ways To Promote Your Online Store

Business promotion is more than just running paid social media ads or Google PPC campaigns. It’s a process by which you engage with your target audience to build brand awareness and boost sales. 

The good news is there are a number of free and low-cost ways to market your eCommerce store available to you. These tactics can help you achieve measurable success, without breaking the bank. 

Here are seven (7) strategies for marketing your online store on a tight budget:

1. Build An SEO Strategy
2. Create A Blog
3. Guest Post On Other Sites
4. Solicit Product Reviews
5. Form Strategic Partnerships
6. Start Email Marketing
7. Use Social Media

1. Build An SEO Strategy

When it comes to marketing your eCommerce store, search engine optimization (SEO) is one of the best ways to get traffic and sales over time. Done right, SEO can significantly increase your store’s discoverability.

Did you know that some 70% to 80% of users focus exclusively on organic results and ignore paid listings? What’s…