You’re an experienced ecommerce merchant who has branding and messaging figured out. You’ve just joined Walmart as a seller, and all seems to be going well until you realize one critical issue—the marketplace doesn’t offer individual seller pages. How are you going to stand out to buyers?
When you’re battling with similar sellers for the eyes of customers, SEO is a great way to get ahead of the crowd. However, Walmart SEO involves more than just strategic keyword placements—following good seller practices and building a solid reputation as a seller are vital parts of improving SEO on Walmart.
1. Understand the Walmart search algorithm
Walmart’s algorithm uses an “optimization triangle” to determine the quality of your listing and decide exactly where it ranks in the search results.
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The optimization triangle consists of three main elements:
- Content & Discoverability checks the descriptiveness of your product listings.
- Ratings & Reviews checks how your customers rate your products and performance.
- Offer checks the competitiveness of your offer.
The Walmart algorithm uses this combination to return the best results for its customers—accounting for relevance, customer experience, and competitive services. The algorithm makes sense when you consider that one of Walmart’s core business values is “Service to the customer.”
With this algorithm, Walmart SEO requires a lot more than just keyword stuffing. Sellers who want to be successful in this marketplace need to keep the “optimization triangle” in mind to improve their products’ search rankings.
2. Use a descriptive product name
Product titles are perhaps the most crucial part of a Walmart product listing because they act as identifiers for the search algorithm. If your product isn’t labeled appropriately, the search engine won’t identify it when a customer searches for that product. The listing’s chances of appearing in relevant…
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