5 Remarketing Strategies You Can Use to Increase Conversion Rates

You may or may not have heard of remarketing, but you’ve definitely encountered it on and off the Internet. One of the most popular forms of online or digital remarketing is served from Google ads. Have you ever visited a website or searched for something only to be shown ads for that particular website or search topic the next time you visit a website that uses Google ads? That’s remarketing.

A popular offline example of this form of marketing would be the sidewalk or “sandwich board” signs cafés use outside of their businesses, but only the signs don’t change their content. These signs are meant to target frequent passersby in hopes they’ll eventually come inside to try whatever the signs are advertising.

Remarketing clearly isn’t anything new, but there’s still a lot of confusion as to what it is and how to use it effectively. In this article, we’ll explain what remarketing is and talk about remarketing strategies you can use to increase your ecommerce conversion rates.

What Is Remarketing and Why It’s Beneficial

Remarketing is the practice of marketing a product or service to a potential customer that’s already been exposed to that product or service. Using tools like Google AdWords, Facebook Ads, or AdRoll, you can insert a small snippet of JavaScript code onto your site.

The code in the script will collect cookies to detect and label new visitors anonymously. That’s when your ad service swoops in for the kill and begins displaying ads for your shop wherever your potential customer visits, so long as the site they’re visiting supports your ad service.

The most important benefit of remarketing is an increase in conversions. When a potential customer visits your shop and doesn’t buy anything, the likelihood of them returning is low. But, by remarketing whatever product they were looking at and offering it at a discount you can greatly increase the chances of that same customer returning and making a purchase.

The most important…