Article Marketing quickly became my niche once I came online full time in 2007. So some people are a little surprised that I teach Social Marketing in addition to Article Marketing.
To me, Social Marketing is a natural outgrowth of Article Marketing. And together, they form a powerful one-two punch for more traffic and profits.
Article Marketing
First, let’s dance with the one that brought me. Article Marketing brings you at least 3 powerful forms of traffic:
Immediate – When I want more traffic, I write more articles. When you submit and publish a brand new article on the Article Directories, that one action brings in more traffic.
Consistent – Consistent traffic occurs in 2 ways: 1) New prospects keep find your articles that are already online, and 2) You continue to create and publish more articles.
Evergreen – Once an article is up on the Article Directories and then is picked up and used by other web sites, blogs and newsletters, it is there forever. In fact I have one article that I created in August of 2005 that still brings in 1500 – 2000 new views each and every month.
Social Marketing
Imagine if you could get samples of your information and expertise in front of where the traffic is going and then redirect that traffic exactly where you want it to go.
That is exactly what you can do with Social Marketing. This is one reason why marketing expert Bill Glazer says that “Social Media Marketing is the biggest marketing opportunity of our lifetime.”
Alexa.com ranks web sites based on the amount of traffic a site receives. The #1 spot is held by Google. Facebook is #2, YouTube is #3, and Twitter is #11.
Are you getting this?
There is no doubt the traffic is going to the Social Marketing platforms. The smart move is to get your information in front of it by maximizing your presence on sites like Facebook, YouTube and Twitter.
When you do this, you are getting yourself in front of where the traffic is going. And once you are in front of where the traffic is going, you can then redirect that traffic exactly where you want it to go.
You can direct the traffic to your articles. You can direct the traffic to your web site or blog. You can direct the traffic to your opt-in page. You can direct the traffic to…
Well, I think you get the idea, right?
And, by the way, you get to profit from all this too, all from the powerful one-two punch of Article Marketing and Social Marketing.