With 20 exceptional properties throughout the world, Red Carnation Hotels prides itself on offering distinctive experiences catering for a variety of travel interests and styles. They include celebrations of history and heritage with signature dining and hand-crafted wines all with a common thread of personalized service. Hotel properties cover a host of inspiring locations, from South Africa’s Western Cape to the Royal Mews in London to castle grounds overlooking Lough Corrib in Ireland.
Here, Ciara Fitzpatrick, Marketing Manager at Red Carnation Hotels answers questions about the key role that Visual User-Generated Content (UGC) plays in the luxury hotel group’s marketing and highlights some benefits that are not so widely discussed.
Why do you think visual UGC is so key for the hotel sector?
People rarely book a hotel these days without scouring the customer reviews. And, increasingly, many will also check out Instagram and Facebook for photos from guests who’ve stayed there—to get a feel for what the hotel or resort is really like. Guest images provide the added reassurance that a hotel is as good as its marketing says it is.
And visual UGC is on the increase. Since the pandemic, we’ve seen a sharp rise in our guests sharing images from their hotel stays. Probably a lasting impact of pandemic lockdowns when people who’d seldom used social media before, became accustomed to regularly sharing their lives on the likes of Instagram and Facebook to stay connected with friends and family. And now it’s become a habit.
How and where do you use guest images?
Every Red Carnation hotel website has a Nosto UGC widget embedded on its home page as well as themed pages for afternoon tea or other signature events and experiences. These automatically populate the page with up-to-date images that our guests are sharing about their stay on social media. And each hotel reposts guests’ social shares on its own social…
This is only a snippet of a eCommerce Article, please visit the Authors Website and Read the Full Article